"The Man Who Set Rhinestones in Fashion History"

The History of "Nudie"
~Jamie Nudie~

He was born in Kiev, Russia in 1902. He decided he would become a tailor, and became a good one at that. He was the first man to put Rhinestones on clothing. It all began in the early 1930's.

While traveling cross country he came upon a boarding house in Mankato, Minnesota. There he not only received room and board but found his future bride Bobbie as well. During their stay in Minnesota they had their only daughter Barbara. They left Mankato to travel in New York where they spent most of their time. That story is one in itself!.
He started off making G-Strings for show girls working his way to become The Rhinestone Cowboy!!

Nudie and Bobbie, came to California in the early 1940's and started making clothes out of their garage. Spade Cooley, Cliffie Stone, Lefty Frizzell, Tex Williams and his band, gave him a chance that set him well on his way. Nudie and Bobbie decided that before they would talk to any others they needed to set up a shop. So off they went, with the help of their friends, to the corner of Victory and Vineland in North Hollywood, CA.

They first approached Roy Rogers and Dale Evans in the early 1950's and eventually became their custom tailors suiting them for every appearance, becoming their personal friends.

In 1957, Nudie made a $10,000 gold lame' suit for Elvis Presley, which became a very famous item.

Colonel Parker, Elvis' manager, became a very close friend of Nudies where they spent many afternoon doing lunch, shooting the breeze.


In 1963, they moved to the location on Lankershim Blvd. There Nudie continued to clothe everybody who was anybody... John Wayne, Gene Autry, Cher, John Lennon, Ronald Reagan, Elton John, Robert Mitchum, Pat Buttram, Tony Curtis, Michael Landon, Glenn Campbell, Hank Snow, Hank Williams Sr.,and groups such as, America, Chicago, ZZ top, and the Flying Burrito Bros where Gram Parsons wore the well known Marijuana leaves suit.

Nudie had a style of his own. He strutted around town in Rhinestone suits and unmatched boots to commemorate his humble beginnings, so as to not forget that at one time, he could not even afford a matching pair of shoes. Quite a man I'd say!

To add to his flashy style Nudie created a fleet of 18, silver studded, gun toting, cattle stampeding automobiles. Distributed throughout the nation, Nudie left one behind, the 1975 Cadillac El Dorado, for his bride Bobbie to ride off into the sunset.

In 1975, Nudie and some of his closest friends, put together his famous album entitled "Nudie and his mandolin".

But in 1984, Nudie died at the age of 81. Dale Evans was there to give the Eulogy. Everyone he had ever clothed was there to pay their respects to his wife Bobbie, Daughter, grandchildren, and family. After Nudies' death, Bobbie was determined to continue the tradition, and succeeded with pride and joy.

In 1989, their one and only daughter Barbara, died of cancer, at the young age of 52. But again, she went on with the help of myself Jamie.

Bobbie and myself have run the store by ourselves for the past ten years. Now at the age of 81, Bobbie has decided to close the doors to spend some time with her grandchildren and great grandchildren. I think it's time. We realize the public is sad, but the name Nudie will live forever. Memorabilia of Nudies will always be around for everyone to enjoy. So every time you see a Rhinestones suit with a Nudie label, remember... it's part of history. And whoever is wearing a Nudie original is very fortunate. So hold on to it and pass it down to every generation.

We, the Nudie family, take great pride in having been able to give the world a piece of our artistry, as well as our hearts!!! We thank you, our loyal customers and devoted friends, for making us a part of history.

Best Regards,
~Jamie Nudie~

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